EIM built a 30,000-strong database of musicians based in United States, Europe, Singapore, Indonesia, Philippines and Malaysia by 2011. It set the platform to target businesses, helping firms in branding through music, such as corporate theme songs, TV commercial jingle or streaming background environmental music through a patented solution.
The patented solution allows management central control of playlists which can be streamed through a restaurant or retailer’s speakers. EIM’s huge pool of independent musicians can generate suitable licensed music for such commercial areas ((i.e. restaurants, retailers, hotels, spas, shopping malls).
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